In this talk we will give an overview of the mission and ambition of the NOVA Information Center (NIC). First, we will discuss the changing (social) media landscape. What is the impact on engaging the public and communicating astronomy with the press? How can we improve our astronomy communication and make it more targeted? In the second half of the talk, we will discuss NOVA-NIC’s ambition to...
The rest of this parallel session will be hosted by Marieke Baan.
